When Local Stores are Digital Too
November 17, 2017 | Mark Cummins | Ad Age
Offline retail is finally about to change. But the shift is more subtle than many people think.
The internet has still barely touched how most things are bought. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still takes place in brick-and-mortar stores. Traditional retail sales continue to grow, exceeding $5 trillion this year. Amazon is growing faster, but is still a drop in the bucket.
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