The 7 Secrets of Content Marketing

August 25, 2017

The 7 Secrets of Content Marketing 

August 23, 2017 | Megan Carpenter | Investment News

Here’s something that happens to me a lot: I finally convince an adviser to try content marketing. Then I have to talk them down off the ledge once they realize the whole world will be able to read everything they publish online. That includes their clients, their partners, their mothers — everybody.

Seriously. The knuckles go white. Sometimes they get clammy. I can almost hear what they’re thinking.

“What if nobody likes my writing? What if I make a mistake? My credibility will be shot. How will my peers judge me? What will I talk about? I need more research. More graphs. More footnotes!

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Gil Armour, CFP
February 3, 2016

I have been using Blue Vault Partners for the past five years.  I have found them to be a valuable, unbiased resource when it comes to evaluating and comparing non-traded REITs.  The reports help me analyze which sponsors are doing a responsible job of managing their offerings.  This allows me to limit my REIT recommendations to only the most competitive products, and then track those REITs throughout their life cycle.