The 7 Secrets of Content Marketing
August 23, 2017 | Megan Carpenter | Investment News
Here’s something that happens to me a lot: I finally convince an adviser to try content marketing. Then I have to talk them down off the ledge once they realize the whole world will be able to read everything they publish online. That includes their clients, their partners, their mothers — everybody.
Seriously. The knuckles go white. Sometimes they get clammy. I can almost hear what they’re thinking.
“What if nobody likes my writing? What if I make a mistake? My credibility will be shot. How will my peers judge me? What will I talk about? I need more research. More graphs. More footnotes!
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