Shopping must-haves for Generations Y and Z are…
May 30, 2017 | by DEENA M. AMATO-MCCOY | Chain Store Age
New attitudes, behaviors and shopping preferences among Generation Z and Millennials are keeping retailers on their toes.
Emerging in-store technologies and positive social media feedback are top priorities among both Generation Z and Millennial consumers. This is according to retail advisory firm HRC Retail Advisory (HRC), which surveyed 1,350 participants in North America about their shopping experiences.
More than 90% of Generation Z said that a strong Wi-Fi signal is important to them and their overall shopping experience — a prerequisite to take advantage of emerging solutions, such as Magic Mirrors, when shopping. In fact, 66% of Millennials said they would be somewhat likely to use the technology.