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Google searches for ‘fiduciary duty’ spike as pending DOL rule gets closer

March 11, 2016

Brokers and advisers are not the only ones looking for more information

Mar 9, 2016 @ 12:01 am |By Ellie Zhu and Alessandra Malito | Investment News

It’s only a matter of weeks until the proposed Department of Labor’s fiduciary rule drops.

Brokers and advisers are scrambling to understand what this legislation means for their businesses, but they’re not the only ones looking for more information. According to Google Trends, the key phrase “fiduciary duty” has been sprinkled in Google searches.

Searches for “fiduciary duty” have steadily grown in the past 10 years, but it has spiked recently with the impending fiduciary rule.

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Second Annual Blue Vault Broker Dealer Educational Summit 2016
Broker Dealer Educational Summit 2016
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The time (at Blue Vault's 2nd Annual Broker Dealer Educational Summit) proved extremely informative.