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Consumers enjoy the in-store grocery experience: reports

November 3, 2017

Consumers enjoy the in-store grocery experience: reports

October 30, 2017 | Mark Hamstra | Supermarket News

Vegetables at a market stall

More and more consumers are giving online grocery shopping a try, but a significant segment of the population still says they enjoy the in-store experience, according to some recent surveys.

Among the 71% of consumers who have not placed an order online for grocery items in the past three months, almost half — 48% — said the main reason was that they enjoy shopping in person more, according to data from The Hartman Group’s Food Shopping in America 2017 report.

The report found that online grocery shopping continues to grow, however. In 2017, 29% of consumers surveyed for the report said they had ordered food online in the last three months, compared with 23% in 2014 and 18% in 2012.

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