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Baby Boomers Can Make an Impact in Multifamily

August 23, 2017

Baby Boomers Can Make an Impact in Multifamily

August 8, 2017 | Tim Blackwell | Property Management Insider

Millennials are grabbing all the front page multifamily headlines, but the industry should look inside a little deeper at a demographic that is already making news and plans to stay in the limelight for the next several years. So says one well-respected apartment market official.

Baby Boomers are the new hipsters in rental housing, says Russ Webb, vice president of the Atlanta and Georgia apartment associations, and they’re here to stay. But is the industry capable of giving these new renters what they need?

“Absolutely,” Webb told inquiring minds at RealWorld 2017 in Las Vegas. It’s just that multifamily needs to redirect its focus to cater to a group that’s downsizing and choosing a more convenient lifestyle.

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